The Fifth Step To Rockin’ Your Music Marketing

Yesterday I promised to give you the most over-looked key to marketing music. And I’m going to get there, but first…

I never was much of a musician myself. Don’t get me wrong, I love music, I’m just not very good at playing it. I’ll leave that to you. smiley But one thing I do love is to dance!

I recently went to a friend’s wedding. Her fiancé hired a buddy to be the DJ for the reception. The guy thought he was the life of the party. He talked up the crowd and then he played some great music and the dance floor filled up. Of course, I was out there leading the charge.

turntableBut as we started to get in a groove and everyone was moving to the beat he decided to become DJ Jazzy Jeff. He tried mixing. Ugh… What a train wreck! He started scratching and stutter-stepping the song. I clearly remember the song, too. Sweet Child O’ Mine by Guns N’ Roses. I love that song! And he ruined it!

As we were dancing away (and he was scratching away) he messed up the most important thing for dancing. The beat! He couldn’t find it with both hands. We all began to dance like sporadic monkeys. Frantically looking for the consistent beat we relied on to keep the rhythm. And it wasn’t there. Being a musician, I’m sure you know how important it is to keep a consistent beat in a song. Drummers are rated on how well they can keep the beat without a metronome. Why? Because everyone craves consistency. As humans we like predictability. That’s why Step #5 To Rockin’ Your Music Marketing is…

Turn On Images To See Fun Stuff!BE CONSISTENT

There are hundreds of marketing topics I could write about for you. But I’m going to give you THE golden nugget right here. Amazingly it’s so simple it’s often overlooked. THE ONE THING most people, even highly paid professionals, miss…

Like life, 80% of marketing is just showing up!

disco ballThat’s right, consistency. If you can master this ONE simple point about marketing you will be light years ahead of your friends. Heck, you’ll even be ahead of most marketing agencies. But the sad truth is, most people flit from shiny object to shiny object. They’re constantly looking for that next social media shortcut to superstardom and fame. They abandon one strategy for the next get-rich-quick scheme. And it just doesn’t exist.

There is no easy button in marketing. Or life for that matter. You must possess a ‘don’t quit’ attitude.

When your latest song seems to be going nowhere you must find the strength to reach down and keep pushing. It’s all about tenacity.

Far too often I notice musicians market in spurts. They have a new project they’re excited about so they send out 23 emails and 79 Facebook posts. But two weeks later they’re gone. Not to be heard from for six months until their next project is ready to push. In the meantime everyone has forgotten who they are. Have you ever gotten an email and said “Who is that from?” “I don’t remember them.” And then hit the SPAM button. Sure. I’ve done it. But if you are consistently sending out updates and putting up Facebook posts no one will forget who you are.

Even if you don’t have something to promote it’s important to stay on your fans’ radar. That’s why you should make marketing a habit. Promoting your music for one hour a day is far more effective (and easier) than spending 12 hours on Monday cramming.


Get moving

TAKE ACTION

Remember the goals you set for yourself in step #2? Now it’s time to turn those goals into action! Over the next couple of days spend some time turning your goals into a timeline. What do you need to do first to accomplish your goals? Break each goal down into actions. Make sure the steps are easily digestible chunks you can finish in one hour’s time. Now map out each step on a calendar. By planning out your days you will make your marketing more consistent and effective.


 

SPECIAL SURPRISE

Now for the special surprise I mentioned at the top. I advertised The 5 Steps To Rockin’ Your Music Marketing as 5 steps. But… Tomorrow I’m going to send you a BONUS SIXTH STEP! I had so many great ideas to share with you I just couldn’t fit it all into five steps. So I’m sending you one last step tomorrow. You’re going to love the sixth step. It fits right in with being a musician. See you then!

Peace, Love, Happiness, Always

~ Jennine

JFK
You won’t find the sixth step on our website. If you’d like me to send you all five steps, plus our bonus sixth step, just fill out the form below and I’ll send you the whole enchilada!

 


Email Services For Musicians

Over the years I’ve used several email marketing services. In this article I show you what I think are the best options for email services for musicians.

In the interest of full disclosure, some of the links in this article are affiliate links. If you use one of these links to buy services we might get a small commission from the sale. It won’t cost you anything extra and it helps us continue to provide great free content for you. – N&J 🙂

Mail email service for musiciansMail Chimp

I know many people who use MailChimp for their email service. I personally have never had a MailChimp account, but I’ve helped people use MailChimp and set up campaigns.

PROS

  • The biggest draw to MailChimp is it’s FREE. Yes, you can use MailChimp for no cost. Making it the most affordable email service on the market. Now there is no excuse for continuing to curate your own email list in Outlook or Gmail.
  • MailChimp is fairly simple and intuitive to use. If you have any experience setting up a social media profile or website you can figure out MailChimp.
  • MailChimp allows you to manually add subscribers to your list. This is great if you’re circulating a signup sheet at your shows. You can later type in your fans’ info and they are automatically on the list.
  • Tracks open rates of emails, letting you see how many people opened your email as well as click on any links within the email.
  • Built in A/B split testing. Send two different emails to different segments of your list to see which email gets a better response. Try different subject lines or messages.
  • Great online training resources if you’re new to email marketing.
  • Great email templates for musicians built right into the platform. You won’t need to start from scratch creating a ‘look’ for your emails.

CONS

  • Free has it’s limitations. Only allowed up to 2000 subscribers for a FREE account. Also limited to 12,000 individual emails sent per month.
  • Pretty basic signup form templates. You won’t be able to do anything too fancy without some effort on your part.
  • FREE account is limited to email support only. If you have an issue it’s going to take some time and back-and-forth emails to get it resolved.
  • No auto-responders. This one is a deal breaker for me. Auto-responders are the beauty to having an email service. They allow you to be in 14 places at once and systemize your emails. They are available on paid MailChimp accounts only.

MailChimp Conclusions

MailChimp is a great service if you are new to email marketing. It has a very ‘hand-holding’ approach. Walking you through each step and showing you how to get the most out of your email campaigns. If you have experience with email marketing this can quickly get old. As all the ‘helpful tips’ slow you down and get in your way.

The one fatal flaw with MailChimp’s free service is the omission of auto-responders. If you are serious about putting email to work for you then auto-responders are something you will definitely want to use.

If you are just looking to get your feet wet with email then MailChimp is a good place to start. Hopefully you will outgrow their free account quickly. 🙂

 AWeber email service for musiciansAWeber

I’ve had several Aweber accounts over the years and have been VERY happy with their service.

PROS

  • Excellent deliverability rates. AWeber prides itself on being able to deliver over 99% of your messages to your subscribers. Very important if you want all your effort to be seen by all your fans.
  • Phone support. Have a problem or don’t understand how to create a signup form? Pick up the phone and dial AWeber customer support. Always there and short wait times. As a matter of fact, I can’t recall ever waiting for help when I’ve called AWeber.
  • A variety of modifiable sign-up form templates.
  • Facebook and Twitter integration. Link your emails to post on your Facebook and Twitter feeds. No need to duplicate your efforts.

CONS

  • AWeber will not allow you to manually add subscribers. Well, let me clarify. You can add a subscriber but your fan will then need to confirm they want to be on your list. It’s one of the ways AWeber keeps their deliverability rates so high. But it can be frustrating to collect emails only to have your fans not follow-through and confirm later.
  • Not completely intuitive. It will take you some time to learn the ins and outs of the AWeber platform. But with their awesome customer service it shouldn’t be too bad.
  • Email templates feel a little dated. AWeber has many templates to choose from, but many of them are stale in their design. They don’t have a lot of ready to go designs for musicians.

AWeber Conclusions

I’ve been an AWeber customer for years mainly due to their awesome customer service and reasonable pricing. AWeber is the choice of most professional internet marketers. With testimonials like that you know they’re doing something right!

If you are serious about using email marketing to promote your music then AWeber is a good choice. It has some extremely powerful features.

Sendpepper email service for musiciansSendPepper

If you’ve signed up for The 5 Steps To Rockin’ Your Music Marketing then you may have noticed we use ONTRAPORT to deliver our email. ONTRAPORT is the big brother of SendPepper. SendPepper (and ONTRAPORT) are WAY powerful. It’s built to handle not only email but an entire suite of services for customer data management. Including shopping carts, membership sites and affiliate programs. If you’re new to email marketing it’s probably not where you want to start. I would recommend getting started with a simpler service unless you want to add an integrated shopping cart or fan club very soon.

emailMore Choices

There are far too many options for email providers for me to review here. I’ve only included the services I have first-hand experience with. I don’t believe in recommending things I haven’t tried myself, but if you want more options here is a site that has more reviews of email marketing services.