The Power of Focus in Promoting Your Music

Use focus in your music career

Liner Notes February 11, 2014 Jennine and I have been watching the Olympics this week. While watching the ski jumping competition I flashed back to my childhood and the “Agony of Defeat” guy on Worldwide Sports. He got me thinking about what it takes to be an Olympic champion. One of the key elements is […]

Do You Have the Consistency of an Insane Weimaraner?

Meet Striker. He’s our crazy, ten year old Weimaraner. I’m not picking on him. If you’ve ever met a Weimaraner you know they’re all crazy. Since he had his 10th birthday, he’s almost as calm as a Labrador puppy! But as distracted and hyper as he is, Striker has one of the most important elements […]

How to Turn a Curious Listener into a Raving Fan

Music Fan

If you’re using the system Jennine and I advise, you’re offering a free download of a song or two (or three) to entice people to join your email list. But contrary to popular opinion, listening to your song(s) won’t turn them into a raving fan. You see, it’s not always about the music. (What???) In […]

Musicians: Delete Your Email List – no independent artist needs one

Musician email list

Hopefully you didn’t just delete your email service provider account after reading the headline. Because there’s an ‘if’ statement that follows…Musicians, delete your email list. No independent artist needs one if they don’t use it properly. Unfortunately, this statement applies to many independent artists. They’re missing a HUGE opportunity with email. If you’ve read articles […]

The Fifth Step To Rockin’ Your Music Marketing

keyboard icon

Yesterday I promised to give you the most over-looked key to marketing music. And I’m going to get there, but first… I never was much of a musician myself. Don’t get me wrong, I love music, I’m just not very good at playing it. I’ll leave that to you. But one thing I do love […]