How to Automatically Send Your Fans an MP3 Download

email an mp3

Every music marketing guru will tell you to offer your fans a free download of a song in exchange for their email address. But how do get your song from your computer to theirs? It may sound simple –just add the mp3 as an attachment to your email. Not so fast! If you’re using an […]

I’m NOT Your Personal ATM

Use your email list wisely

Liner Notes March 18, 2014 So many independent artists treat their email list like a personal ATM. Fans didn’t sign up on your list to get the hard sell every time they open their email inbox. Here’s what they want instead. What emails have you sent to your fans that they really got excited about? […]

How a Musician Can Build an Email List

Liner Notes February 4, 2014 Last week I talked about the purpose of your band’s website. That sparked some questions about how to get someone on your email list. What can a musician do to entice someone to sign up on their email list? People treat their email address like gold and don’t give it […]

How to Turn a Curious Listener into a Raving Fan

Music Fan

If you’re using the system Jennine and I advise, you’re offering a free download of a song or two (or three) to entice people to join your email list. But contrary to popular opinion, listening to your song(s) won’t turn them into a raving fan. You see, it’s not always about the music. (What???) In […]

Musicians: Delete Your Email List – no independent artist needs one

Musician email list

Hopefully you didn’t just delete your email service provider account after reading the headline. Because there’s an ‘if’ statement that follows…Musicians, delete your email list. No independent artist needs one if they don’t use it properly. Unfortunately, this statement applies to many independent artists. They’re missing a HUGE opportunity with email. If you’ve read articles […]