Summer Festival Marketing Strategies

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Liner Notes May 6, 2014

Summer festival season is almost here!

What are you doing this year to take advantage of every live festival opportunity?

Summer festivals are tough, because the crowd is more than likely not there to see you. You’re playing for a large group of half-in-the-bag, distracted folks. What is your plan for getting them to take action and become a lifetime fan?

How will you approach festivals differently this year than last? Chime in below…

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2 comments
Melanie
Melanie

Here's an idea, Neil, that's certainly not new but, hey? People forget to do it! "ASK". Yep. Pretty simple marketing strategy but it works. Ask your current fans and followers what songs they'd like you to perform this summer during your festival tour. Ask them to ask their friends, neighbors, colleagues, and family members to come out and listen in. Ask them what they like best about your performances or what changes they'd like to see. Ask them to promote your tour schedule on social media channels. Ask them what they'd like to do to get involved in the organizing and planning of your events. You get the picture ... just ask.:-)

Neil
Neil

Asking is always good, Melanie :)

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