How a Musician Can Build an Email List

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Liner Notes February 4, 2014

Last week I talked about the purpose of your band’s website. That sparked some questions about how to get someone on your email list.

What can a musician do to entice someone to sign up on their email list? People treat their email address like gold and don’t give it up easily. So what can an independent artist offer to overcome the resistance and get them on the list?

Here are some ideas….

 

What is the most original item you’ve seen offered for an email?  Leave your answers below…

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4 comments
Adam Spencer
Adam Spencer

Hi Neil, I like your video, I'd like to add something here that bugs me about muso websites. I just feel that the 'free mp3' is a bit old and done to death. I really think as 'creative' people trying to share our work with the world, we need to be little more creative then just 'free mp3'. You want to really grab interest, and offer something new and different. Something remarkable. I don't know exactly what that is right now. But perhaps it is worth some thought. -Adam

Madalyn Sklar
Madalyn Sklar

Great advice Neil! Love your 2 minute tips. Brilliant!

Neil
Neil

I completely agree, Adam. I'm also trying to decide exactly what that is. Just more mp3s? That doesn't seem right either. But fans like music, so for now I guess we give them music. I think in the future, as technology advances, it might end up being something more interactive. The challenge with most musicians is their average lifetime value of a customer is very low. Until they can raise that number, it's hard to give away lots of free stuff they has monetary value. Thanks for chiming in!

Neil
Neil

Thanks, Madalyn! I was accused (and rightly so) of making boring videos. So I upped my game :)

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