I’ve been shouting to anyone who will listen about the importance of mobile-friendly content.
The following infographic just hit my inbox this morning. It shows the overwhelming number of web-based email users who rely on their smartphones to retrieve their emails.
So what does this mean for you?
I still receive a large number of emails that force me to pinch and zoom to read them. The font is soooo tiny I can’t make it out. I spin my phone to landscape mode and sometimes it’s still not enough.
If your fans aren’t 100% committed, they won’t do the pinch-zoom-spin dance. People are lazy.
People are lazy.
You need to make things as easy as possible for them. In this case that means making your emails easily readable on a smartphone.
If you don’t know how to do that, I’ll get a tutorial up here soon for some of the popular email services.
Or, check out our new Music Fan Attractor. Everything about it will be smartphone friendly.
Now check out these stats if you still need convincing…..
Source: Litmus — Where Do Webmail Users Open Email?