Over the years I’ve used several email marketing services. In this article I show you what I think are the best options for email services for musicians.
In the interest of full disclosure, some of the links in this article are affiliate links. If you use one of these links to buy services we might get a small commission from the sale. It won’t cost you anything extra and it helps us continue to provide great free content for you. – N&J 🙂
I know many people who use MailChimp for their email service. I personally have never had a MailChimp account, but I’ve helped people use MailChimp and set up campaigns.
- The biggest draw to MailChimp is it’s FREE. Yes, you can use MailChimp for no cost. Making it the most affordable email service on the market. Now there is no excuse for continuing to curate your own email list in Outlook or Gmail.
- MailChimp is fairly simple and intuitive to use. If you have any experience setting up a social media profile or website you can figure out MailChimp.
- MailChimp allows you to manually add subscribers to your list. This is great if you’re circulating a signup sheet at your shows. You can later type in your fans’ info and they are automatically on the list.
- Tracks open rates of emails, letting you see how many people opened your email as well as click on any links within the email.
- Built in A/B split testing. Send two different emails to different segments of your list to see which email gets a better response. Try different subject lines or messages.
- Great online training resources if you’re new to email marketing.
- Great email templates for musicians built right into the platform. You won’t need to start from scratch creating a ‘look’ for your emails.
- Free has it’s limitations. Only allowed up to 2000 subscribers for a FREE account. Also limited to 12,000 individual emails sent per month.
- Pretty basic signup form templates. You won’t be able to do anything too fancy without some effort on your part.
- FREE account is limited to email support only. If you have an issue it’s going to take some time and back-and-forth emails to get it resolved.
- No auto-responders. This one is a deal breaker for me. Auto-responders are the beauty to having an email service. They allow you to be in 14 places at once and systemize your emails. They are available on paid MailChimp accounts only.
MailChimp is a great service if you are new to email marketing. It has a very ‘hand-holding’ approach. Walking you through each step and showing you how to get the most out of your email campaigns. If you have experience with email marketing this can quickly get old. As all the ‘helpful tips’ slow you down and get in your way.
The one fatal flaw with MailChimp’s free service is the omission of auto-responders. If you are serious about putting email to work for you then auto-responders are something you will definitely want to use.
If you are just looking to get your feet wet with email then MailChimp is a good place to start. Hopefully you will outgrow their free account quickly. 🙂
I’ve had several Aweber accounts over the years and have been VERY happy with their service.
- Excellent deliverability rates. AWeber prides itself on being able to deliver over 99% of your messages to your subscribers. Very important if you want all your effort to be seen by all your fans.
- Phone support. Have a problem or don’t understand how to create a signup form? Pick up the phone and dial AWeber customer support. Always there and short wait times. As a matter of fact, I can’t recall ever waiting for help when I’ve called AWeber.
- A variety of modifiable sign-up form templates.
- Facebook and Twitter integration. Link your emails to post on your Facebook and Twitter feeds. No need to duplicate your efforts.
- AWeber will not allow you to manually add subscribers. Well, let me clarify. You can add a subscriber but your fan will then need to confirm they want to be on your list. It’s one of the ways AWeber keeps their deliverability rates so high. But it can be frustrating to collect emails only to have your fans not follow-through and confirm later.
- Not completely intuitive. It will take you some time to learn the ins and outs of the AWeber platform. But with their awesome customer service it shouldn’t be too bad.
- Email templates feel a little dated. AWeber has many templates to choose from, but many of them are stale in their design. They don’t have a lot of ready to go designs for musicians.
I’ve been an AWeber customer for years mainly due to their awesome customer service and reasonable pricing. AWeber is the choice of most professional internet marketers. With testimonials like that you know they’re doing something right!
If you are serious about using email marketing to promote your music then AWeber is a good choice. It has some extremely powerful features.
If you’ve signed up for The 5 Steps To Rockin’ Your Music Marketing then you may have noticed we use ONTRAPORT to deliver our email. ONTRAPORT is the big brother of SendPepper. SendPepper (and ONTRAPORT) are WAY powerful. It’s built to handle not only email but an entire suite of services for customer data management. Including shopping carts, membership sites and affiliate programs. If you’re new to email marketing it’s probably not where you want to start. I would recommend getting started with a simpler service unless you want to add an integrated shopping cart or fan club very soon.
There are far too many options for email providers for me to review here. I’ve only included the services I have first-hand experience with. I don’t believe in recommending things I haven’t tried myself, but if you want more options here is a site that has more reviews of email marketing services.