I’m NOT Your Personal ATM

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Liner Notes March 18, 2014

So many independent artists treat their email list like a personal ATM.

Fans didn’t sign up on your list to get the hard sell every time they open their email inbox. Here’s what they want instead.

What emails have you sent to your fans that they really got excited about?  Shout out below…

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4 comments
Jason Didner
Jason Didner

I like the way Jo-Na Williams puts it: "Nobody wants to spend time with that cousin at the reunion who keeps hitting everyone up for money..." That made me take a good, hard look at my e-mail messaging and I focused on what I could give away exclusively to subscribers. I wanted to make the emails after a concert more like the "goodie bag" after a party. So I came up with the concept of the "eGoodie Bag." Now, after a show I send audio of that show. I also give subscribers the first look at official videos, give performances on YouTube just for subscribers and offer subscribers the best discount code out of anyone. I also relegate concert announcements and product releases to the "PS" at the end of the message. Free goodies first. Give before you ask for something.

Mel
Mel

Really good point, Neil. For the most part (and in my experience), email marketers are fickle! I've stopped counting the numbers of lists I've unsubscribed from for the very reason you're highlighting in today's Liner Notes.

Neil
Neil

Awesome, Jason! Exclusive is the perfect word. They should feel special for being part of the club. Not like they're funding the club.

Neil
Neil

I find that most of the email lists I'm on have a "shelf life." I'm excited at the beginning but the excitement fades. Although I have some I've been on for years. And have yet to buy. But I still read most of them. Value, value, value.

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