How to Double Your Income From Music

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Liner Notes April 8, 2014

There are many ways to make more money in music, but this week I focus on one of the simplest.

It’s often overlooked as artists rush to chase more fans and fame. But it really is one of the easiest ways to instantly increase your income.

Register for the PLUG networking event on April 15th.

What products/services do you offer to your fans to increase your average fan value? Chime in below…

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4 comments
Melanie
Melanie

Hey Neil -- awesome tip! Another way to boost your bottom line is by offering a proverbial irresistible freebie to your current fan base (something new they don't already have in hand). And allow that freebie to be "freely shared". In essence, your fans become ambassadors. If they like what you've offered up, they'll be more than happy to share your brilliance with others. I think ebooks are another great marketing tool for growing your income -- as long as they truly add value to your subscribers. Too many ebooks I've read are filled with nothing but frivolous fluff and information I could easily obtain for free via Google. I have a hunch you've probably downloaded a few useless ebooks. As you've, no doubt, noticed as of late ... Storytelling for business is in the forefront of the marketing arena. Idea: Collaborate with other musicians to start a podcast or compile your fellow musicians' success stories in an ebook (or physical book). Offer paid webinars with worthwhile trainings. The list goes on. The bottom line will always remain the same: It's much harder to attain new customers versus market to your current customers. Love the Liner Notes!

Neil
Neil

Lots of great ideas, Melanie! I personally listen to a couple of podcasts by musicians. They are some of my favorites. And I bet they are gaining new fans and sales. Thanks for support :)

Nick Kizirnis
Nick Kizirnis

Well said, expanding what you have to offer to your existing fans is critical - they are the ones who support you, got to bat for you, and they are the ones who will bring new people to see you. Show them love, let them support you - I wish I could be at the meeting, it sounds like it will be very educational. I know a number of artists afraid to see their old material. Unless it's detrimental to your reputation, don't leave it at home. I have been amazed by the number of people who have bought recordings I've done a while back. It may be new to them, or maybe they lost their copy, or maybe they just want to support you. Neil, you guys provide a great service to musicians, and I've been really inspired since the day we met up in Chicago. I hope to see you sometime soon, until then, keep up the great work.

Neil
Neil

Nick, Can you believe it's been a full year since we met in Chicago? Time do fly. Great points on the "old" material. As NBC used to say about their summer repeats, "If you haven't seen it, it's new to you!" Looking forward to our next meeting. :)

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