Meet Striker. He’s our crazy, ten year old Weimaraner. I’m not picking on him. If you’ve ever met a Weimaraner you know they’re all crazy. Since he had his 10th birthday, he’s almost as calm as a Labrador puppy! But as distracted and hyper as he is, Striker has one of the most important elements […]
Planning for Marketing Success
Good marketing is not an accident. Plan your future by learning to market your music.
One thing I’ve noticed that separates struggling artists from up-and-coming artists is press. It seems anyone that has some momentum behind them is using the power of newspapers, blogs, podcasts and television. How can a struggling artist get press The easiest way to get press is to pay for it. No, not paying the reporter, […]
Did you know you can walk into Starbucks and buy a $3 cup of coffee or a $2700 espresso machine? Who in their right mind would buy a $2700 piece of equipment from Starbucks? I sure wouldn’t. But here’s the point…someone will. That’s why it’s there. Taking up valuable shelf space at your local Starbucks. […]
Direct-to-fan is probably a term you’ve heard thrown around online by many sources in music marketing. But what’s the essence of direct-to-fan (DTF) marketing and how do you know if it’s right for you? What is direct-to-fan marketing? Using the word ‘marketing’ when talking about DTF is probably misleading. DTF is much more than a […]