Playing Live

Get the most from your live performance marketing

A Kick-Ass Live Performance is Your Best Marketing!

Market a live performanceDid you catch the AMAs on Sunday? Did you see someone perform and Google them on your smartphone before their song was even over?

Jennine did. She’s heard about Imagine Dragons at least 50 times over the last couple years. I think she’s even heard Radioactive once or twice before. But within 5 minutes of watching them perform on the AMAs she had downloaded their entire album. Based on one song!

That’s the power of a great live show.

Do you perform with the power and the passion that Imagine Dragons showed on Sunday? Every time you take the stage you need to come with a take-no-prisoners attitude. You need to wear your heart on your sleeve and leave it all out there.

Not only will your performance captivate everyone in the room, but the word-of-mouth a great show will generate is limitless. Recently I was in love with the Keith Urban show we saw. I’ve told at least 20 people they have to see it when he comes back through Chicago. The same thing happened when I saw Prince earlier this year. I’m helping to sell their next shows and they’re not even paying me for it.

But I’ve seen numerous shows this year. Not every show gets my unsolicited endorsement. It has to be special. It has to blow me away.

I’ve seen plenty of shows this year where the musicians are back on their heels. They’re nervous and intimidated. And it’s obvious. I can’t get excited about your music if you fumble your way through a set or mumble something between each song. You need to command the stage and take me on a ride.

Then I’ll be screaming your praises…and buying your album.



Everything About House Concerts all in One Place on the Web

How to plan a house concertReady to plan your first house concert but not sure how? We’ve assembled a great list of resources for you to use in planning your show. Whether you’re a musician or a host, there’s something in this list for you.

General House Concert Information

Wikipedia Definition and Description

Fans – How to Plan a House Concert

Host a House Concert Short article with general tips about hosting.

Falling Mountain Music Extensive article with a downloadable checklist.

A House Concert Manifesto Good description of what a house concert isn’t.

Tuscon House Concerts Good article written from fan’s perspective.

Concerts in Your Home Free downloadable guide to hosting a show.

Musicians – How to Book House Concerts

Mikey Wax via Tune Core Tips on how to start house concerts and selling merch.

Jon Troast via DIY Musician General info about using house concerts to connect with new fans.

Concerts In Your Home Blog about house concerts for musicians

Sue Basko, Lawyer General house concert info with an extensive take on legal issues.

Indie Guide Very short article with step-by-step system.

Brian Vander Ark Last in a series of articles by the Verve Pipe front man. Lots of good info sprinkled throughout.

How to book house concertsThe Ultimate House Concert Resource

Grab our eGuide all about house concerts. You’ll get our ebook House Concerts: build a fan base one living room at a time and it’s companion guide The Ultimate Guide to Hosting a House Concert. It’s everything you need to plan, promote, book and perform house concerts. Find out more


How to Book House Concerts

House Concerts: build a fan base one living room at at time is available!!

Market, Sell and Perform House Concerts

It’s been a long time in the making. We’ve spent the whole summer putting it together but beginning today, September 1, 2013, you can get your copy.

If you’ve wanted to add another income stream to your music but wondered how to book house concerts, this new eGuide is perfect for you.

Inside you’ll discover –

  • Why house concerts might be the most stressful gig you play – and how to beat the stress
  • Four tips to keep you safe while performing in a strange place
  • When it’s a good time to perform house concerts for free (is it ever?)
  • Which audience will pay $20 for your CD
  • What causes a house concert host to cancel their show at the last minute and how to keep it from happening  (you can control it 90% of the time)
  • What two items should be in every house concert contract
  • Which element of your show your audience will remember for years (it’s probably not your music)
  • Two key motivating factors that make your fans want to book a house concert
  • Why emulating VH1 Storytellers could help you sell more music

And so much more!

In fact as a bonus, you’ll even get a guide to show your fans how to host a house concert for your benefit.

House Concert How To Guide

The Ultimate Guide to Hosting a House Concert is the perfect way to get your fans speaking the language of house concerts.

Find out more about this new eGuide at