The Power of Focus in Promoting Your Music

Liner Notes February 11, 2014

Jennine and I have been watching the Olympics this week. While watching the ski jumping competition I flashed back to my childhood and the “Agony of Defeat” guy on Worldwide Sports.

He got me thinking about what it takes to be an Olympic champion. One of the key elements is focus.

So how can you use the power of focus to launch your music career?


What is the ONE thing you are going to focus on this week in your marketing?  Leave your answers below…

How a Musician Can Build an Email List

Liner Notes February 4, 2014

Last week I talked about the purpose of your band’s website. That sparked some questions about how to get someone on your email list.

What can a musician do to entice someone to sign up on their email list? People treat their email address like gold and don’t give it up easily. So what can an independent artist offer to overcome the resistance and get them on the list?

Here are some ideas….


What is the most original item you’ve seen offered for an email?  Leave your answers below…

What’s the Purpose of Your Band’s Website?

Liner Notes January 28, 2014

You’ve heard us talk about calls-to-action….probably more than once. lol 😉

It’s hard to get people to your website. It takes a lot of time, money and effort. Don’t let them just wander around when they get there. Have a plan.

So what should be the call-to-action of your website? What’s its job?

If you’re an independent artist or band then you should have only one answer. See if we agree by watching this short 2 minute marketing drill.


What is the purpose of your website today? If it’s not to gather emails will you change it?  Leave your answers below…

So You Really Want a Record Deal

Liner Notes January 21, 2014

We recently got the chance to watch Artifact, the new movie from Jared Leto and 30 Seconds to Mars.

If you’ve ever wished for a record deal from a major label then you need to see this movie. It’s a great study in the new music business and how record companies are trying to adapt and evolve. Some would say they are making money at the expense of artists.

In this week’s video Neil shares what he got out of watching the movie and has some questions you might want to ask yourself as you watch it.


From the video:

Watch Artifact


What is more important to you – instant fame or controlling your music? Leave your answer below…

Liner Notes January 14, 2014 – Dealing with Multiple Calls-to-Action on Your Homepage

Have you ever wondered how to deal with different types of people visiting your website?

Reporters, bloggers, fans, super fans, and venues all have different agendas when they come to your website. How do you as an independent artist create a site that speaks to all of them?

In this week’s video I’ve got some tips on how to help all these folks, yet still stay true to the one page, one action rule. Plus I’ve got a sneak peek inside The Indie Bible, a great resource for independent artists to find press, venues and other resources.


From the video:

The Indie Bible


Leave your homepage address in the comments below. Jennine and I will look at your site and let you know what we think is your call-to-action.

Liner Notes January 6, 2014 – A Story from Nashville and Facebook


Our recent trip to Nashville turned up an interesting story about following artists on Facebook.

From the video:

House Concerts eGuide