Is Your Music for Everyone?

who is your fan

Liner Notes May 20, 2014 There are over 7 billion people in the world. Is your music perfect for all of them? Michael Jackson, Jesus Christ and Elvis all are super-popular figures in our culture. What can their success/failure teach you about your music career? Who is your music for? Chime in below…

How to Automatically Send Your Fans an MP3 Download

email an mp3

Every music marketing guru will tell you to offer your fans a free download of a song in exchange for their email address. But how do get your song from your computer to theirs? It may sound simple –just add the mp3 as an attachment to your email. Not so fast! If you’re using an […]

Stand Out in iTunes and Keep Them Coming Back

Metadata for mp3 song file

Not including the full metadata in your free mp3 downloads can be devastating to your marketing efforts. Take this screenshot from my iTunes as an example… Take a look at the ratings column. You’ll notice there are several songs here that I’ve rated as three and four star. In my world that means I would […]

Summer Festival Marketing Strategies

Summer Festivals for Musicians

Liner Notes May 6, 2014 Summer festival season is almost here! What are you doing this year to take advantage of every live festival opportunity? Summer festivals are tough, because the crowd is more than likely not there to see you. You’re playing for a large group of half-in-the-bag, distracted folks. What is your plan […]

How Can You Copy Record Store Day?

Record Store Day

Liner Notes April 22, 2014 Record Store Day is becoming more and more popular each year. How can you use the same concepts as Record Store Day to promote your music? Did you get out on Record Store Day to your independent record store? Chime in below…

Don’t be the Enhancement Drug of Music

SPAM your email list

Liner Notes April 15, 2014 Adding people to your email list without permission is not a good idea. Not only will it not help you find more fans, it might also directly hurt your efforts to reach your existing fans. How do you add fans to your email list? Do you ever blindly email someone? […]

How to Double Your Income From Music

Double your sales

Liner Notes April 8, 2014 There are many ways to make more money in music, but this week I focus on one of the simplest. It’s often overlooked as artists rush to chase more fans and fame. But it really is one of the easiest ways to instantly increase your income. Register for the PLUG […]

A Brand New Record Label For Indie Artists

Liner Notes April 1, 2014 Edit *** Straight up – this a really lame April Fool’s prank. I’m leaving it up here for fun. But don’t believe anything you hear in this video 🙂 *** This week I have the inside scoop on a new record label that’s coming to help indie artists. Get the […]

Is Your Site Leaking Fans?

losing fans from your website

Liner Notes March 25, 2014 Are you inviting fans to leave your website before they even get settled? It takes a lot of time, money and energy to get fans to your website. Don’t send them right out the back door before they have a chance to discover how awesome you are! What links do […]

I’m NOT Your Personal ATM

Use your email list wisely

Liner Notes March 18, 2014 So many independent artists treat their email list like a personal ATM. Fans didn’t sign up on your list to get the hard sell every time they open their email inbox. Here’s what they want instead. What emails have you sent to your fans that they really got excited about? […]